Barneys New York announced the 2014 Holiday campaign: BAZ DAZZLED Holiday; a collaboration with Baz Luhrmann and Catherine Martin
Barneys New York announced the 2014 Holiday campaign: BAZ DAZZLED Holiday; a collaboration with world renowned writer/director/producer Baz Luhrmann and designer Catherine Martin. BAZ DAZZLED Holiday will merge the iconic visual language of Luhrmann’s award winning film work with the wit and surprise of the legendary Barneys New York annual holiday initiatives.
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Original and exclusive BAZ DAZZLED Holiday artwork by Luhrmann and Martin brings shoppers to a magical world filled with fantastical characters, woodland creatures, ice skaters, snow owls, and candy canes, along with their motto “A Life Lived in Fear is a Life Half Lived.” The artwork melds together imagery ranging from classic to the absurd, and will be brought to life in the Madison Avenue Flagship windows, as well as throughout the store. The artwork will be featured on special Barneys New York shopping bags, gift cards and in-store displays during the 6-week initiative.
Because Baz is involved in this champagne sabre. A Barneys New York champagne sabre = enough said.
In the spirit of the holiday season and in honor of this special collaboration, Barneys New York will donate 25% of sales from all BAZ DAZZLED Holiday products to Room to Read, a global organization that seeks to transform the lives of millions of children in developing countries by focusing on literacy and gender equality in education.