I Love Mayo and Hellmann’s New Squeeze Bottle

I want to start by saying that I love mayo.

I mean, I really, really love mayo. If mayo isn’t your thing, you should turn away now, because this is about to go in a very special direction but only for those who count themselves amongst the cult-like mayo fans.

There is no food not bettered with a dab of Hellmann’s creamy, beige happiness. There is, however, some sadness. Like when you finish a jar, or in the olden days of 2014 when you’d try to get every last drop out of a squeeze bottle but somehow a few spoons would linger in there, trapped, like little mayo orphans that deserved to be saved. No more more squeeze drama.

From a statement put out by the Hellmann’s people themselves:

“In 2014, Hellmann’s discovered Americans missed out on more than 1,000 pounds of Hellmann’s Mayonnaise, which was trapped inside squeeze bottles. That’s 384,000 savory bites of 32,000 BLTs that were lost! Now the shaking, banging and mess that comes from trying to squeeze out the last drops has finally come to an end. Hellmann’s is eradicating mayo lovers’ frustrations with a new-and-improved squeeze bottle that is designed to squeeze more out with less waste, less mess and more control. The innovative new bottle comes with three main improvements for a better squeeze experience:

	Precision Tip: The angled tip enables more control and better precision so mayonnaise dispenses where you want it.
	Clean lock Cap: With a new customized cap that stays clean, there’s no need to worry about messy surprises when opening and closing the bottle.
	Sleek, New Design: The improved bottle design offers ease of use with proprietary technology that helps squeeze more mayonnaise out than ever before.

‘The Hellmann’s consumer loves mayonnaise, and they depend on us to deliver delicious taste, so we want to make sure they’re able to enjoy every last drop,” said Russel Lilly, Marketing Director at Hellmann’s. “The new Hellmann’s squeeze is unlike any other squeeze bottle on the market. It is designed not only to satisfy our consumers’ taste buds, but also to make sure they don’t miss a bite.’”

The new Hellmann’s squeeze bottle is now available at select grocery stores nationwide. Hellmann’s Real Mayonnaise, Hellmann’s Light Mayonnaise, and Hellmann’s with Olive Oil Mayonnaise Dressing are available in 11.5 oz., 20 oz. and 25 oz. bottle options.

For more info visit Hellmanns.com.