MISSION Skincare Active-Beauty Line: Featuring Serena Williams

Written by Alexis


As if Serena Williams didn’t have enough to show for her accomplishments, (I mean she did just win her 22nd Grand Slam title at Wimbledon last week,) she is now entering the world of skincare with the launch of her luxe skincare line, MISSION Skincare Active-Beauty Line: Featuring Serena Williams.

Developed in collaboration with Dr. Bryan Adams, Chairman for the American Academy of Dermatology, the line is designed for the demanding and active lifestyle of women like Serena with each product containing MISSION Skincare’s M-10 formula of ten vitamins and antioxidants.


While the signature product is the Oxygen-Active Daily Facial Cleanser – an antioxidant wash formulated with a unique, self-foaming, oxygenating technology to cleanse impurities, remove makeup, and nourish skin in just 90 seconds – the line also includes Sugar Body Scrub: Honey Sugar (to gently exfoliate the body for smooth, hydrated skin), Restorative Body Butter: Honey Sugar (to protect and hydrate), Lip Balmer SPF 15: Pomegranate (with SPF 15, moisturizing cocoa butter, and soybean oil in Serena’s favorite flavor), and Lip Balmer SPF 15: Pink Lemonade (to nourish, protect and deliver long-lasting hydration for up to 8 hours).

On July 23rd and July 24th Serena will appear on HSN to launch her line, but get revved up for the launch by entering Serena’s 90 Second Beauty Challenge! Just go to by July 21st and tell Serena what you can do in the amount of time it takes for her Oxygen-Active Daily Facial Cleanser to work its magic and you could win a meeting with Serena, two VIP tickets to one of her upcoming tournaments, an autographed tennis racquet, and a $1,000 gift basket of Serena’s personal favorites.

Oxygen-Active Daily Facial Cleanser, $39.99; Sugar Body Scrub: Honey Sugar $29.99; Restorative Body Butter: Honey Sugar $24.99; Lip Balmer SPF 15: Pomegranate $3.99; Lip Balmer SPF 15: Pink Lemonade $3.99; all at beginning July 23rd.

Follow Serena on Twitter @serenajwilliams for contest updates.

Disclosure: All products were provided for review. No monetary compensation was received for this review. All opinions belong to the author.

About the author


a twenty-something West Villager with her Masters from Columbia. She has an unhealthy obsession with ripped jeans (which she wears even when conventionally inappropriate), wishes Christmas decorations stayed up year-round (even though she is Jewish), and is in desperate pursuit of thick Brook-Shields-like eyebrows (which she was genetically denied). She loves anything with horses, is addicted to pilates, and could wander around Sephora for hours.


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