Just when you were getting used to your regular ole can of Pepsi, the brand goes and gets skinnier. Why did they do it? Apparently they wanted a “taller, sassier” new look for Diet Pepsi as a “celebration of beautiful, confident women.”
Who am I to talk (as a skinny chick), but isn’t changing your appearance to be skinnier (even via packaging) a bad message for the “beautiful, confident women?” Correct me if I’m wrong, but the fatter can seemed to be doing just fine till everyone found out that soda will kill you. Hmm.
[via thedailywhat via cnn / image: co.design.]
Oh for pete’s sake. A can to make anorexics feel better.