Purina Aims New Ads at Dogs… no, really.

Written by Bryce

They’re using super sonic ultra high tech dog whistles to get you to buy their kibbles.

This is kind of exciting for dog lovers everywhere, and probably a little disappointing to animal non-equalists:

A new TV advert for dog food features a series of high-frequency signals beyond human hearing.

Nestle Purina produced the 24-second advert, for Beneful dog food, using a high-pitched whistle, which only dogs can hear.

The aim is to attract dogs to the screen during the ad which will in turn encourage owners to buy the product for them.

[ via orange ]

About the author


Bryce Gruber is a Manhattanite mom who can be found jet-setting off to every corner of the globe. She loves exotic places, planes with WiFi, summer clothes, & Sucre brown butter truffles. Bryce's aim is to do to luxury what Elton John did to being gay. Follow her on twitter @brycegruber

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