Well here’s some wild, scary, weird news of the day. And seriously, haven’t they considered just being more tea-tastical?
According to Starbucks’ sustainability director Jim Hanna, the coffeehouse chain may soon be unable to sell its principal product due to the detrimental impact of climate change on coffee bean production.
“What we are really seeing as a company as we look 10, 20, 30 years down the road – if conditions continue as they are – is a potentially significant risk to our supply chain, which is the Arabica coffee bean,” Hanna told the Guardian in a phone interview.
Hanna is set to speak before members of Congress today on the issue of climate change and how it’s real and how someone should do something about it before we run out of coffee and chocolate and a whole bunch of other foodstuffs “many people can’t live without.”
Starbucks has already put Plan B in motion, announcing yesterday it plans to enter the juice-bar market — news that freaked out Jamba Juice stockholders, causing the price of JMBA to drop 3.5%.
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