Did you ever buy an eye shadow that you thought would look good on and later found out that it’s not quite your color? I’ve learned my lesson more than once and have a makeup box full of unused eye shadow colors to prove it. Now, PUR MINERALS has come up with a way to experiment with bold eye shadow shades without the commitment with their virtual looks application tool on purminerals.com.
This virtual looks application tool is your answer to whether a color is really for you…or not. Once on the Pur Minerals site, you just select your eye color, choose the brush you want to use (eye shadow, crease or eyeliner), then you pick the shade you want to apply. The virtual brush you chose lets you layer on the shadow exactly where you want it, and allows you to create a multitude of eye looks. If you love your look, Pur Minerals lets you add the individual product to your shopping bag or you can choose to buy the look with one single click.
