FASHION

Glittering Conscience

16 years ago
7 Comments
by Kela
Written by Kela

By now, just about every fashionista has figured out a way to incorporate eco-friendly attire into their wardrobe without having to compromise on style.  Finding the right jewels to compliment that new green look, could however be a problem.  Enter… Ruff&Cut, a new socially responsible jewelry company that combines conflict free diamonds with recycled gold; connecting consumers with the communities from which their jewelry originates.   

                                                

Already attracting such A-listers as Selita Ebanks and Karolina Kurkova, Ruff&Cut ensures their customers a one of a kind purchase and “socially responsible luxury.” 

In honor of  the company’s launch and to promote safe mining and ethical business practices, the glittering conscious line is initiating Rock with Purpose.  For every purchase made on Ruff&Cut’s website from October 16 – November 16, 2008, they will donate 20%, in addition to their regular 10%, to the improvement of Sierra Leone’s mining community.  
Conflict free diamonds + a guilty free conscience … sounds like problem solved!!  
Check out the complete Ruff&Cut collection at www.ruffandcut.com 

(photos courtesy of Ruff&Cut)

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About the author

Kela

a fashion aficionado, red carpet regular, and TV personality delivering celebrity news, fashion fads and luxury trends to those who want and need to be in the know. A fan of all things feminine and chic; she's never without her must have accessory—a large handbag-packing any and everything from Louboutins and lip gloss to leggings and lashes. Look out for Kela daily on NYCTV channel 25, as she takes viewers on the scene and behind the velvet ropes of NYC.

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7 Comments

  • Love the article. It’s definitely refreshing that among the glitz and glamour of fashion there are some socially conscious and responsible designers. I’ll definitely be looking into this company.

  • It’e nice to know that people are really taking the conflict free diamond issue to heart along with being eco-friendly. You can beat that. Great post!

  • Wow very cool. Thanks for the info. This piece really opened my eyes to a new way to shop for jewelry.
    Thanks Kela!
    -Rachel

  • I had no idea of this, thank you for this information.
    Very well written and very helpful.
    -Jennifer

  • I must admit that I thought I knew just about everything there is to know about fashion, but from reading this piece, I must admit I was wrong. This jewelry brand seems really interesting, and I think they are doing a wonderful job. Continue to keep educating me with what I “thought” I already knew. : ).