Kim was a cover queen (sort of), the Justins tanked, and Gaga’s bare face didn’t do as well as her poker face. This was the year in magazines, according to WomensWearDaily.com who compiled data from the Audit Bureau of Circulations.
Kim Kardashian won the title of whatever you call someone who lands the most magazine covers of any other face in the business. And while she was a hit at Cosmopolitan, she impressed less, even dressed as Cleopatra, on the cover of Harper’s Bazaar. Not that surprising considering Kim’s early career-starter was a move pulled straight from Cosmo’s Bible of “How to Please Your Man/Get Ahead/Make Everyone Hate You Slash Love You” .
Elsewhere in mag-land, pop music heartthrobs by the name of Justin just didn’t do it for us this year. Bieber’s Vanity Fair cover was the monthly’s worst-selling issue; and old man Timberlake took the honors for least popular cover over at Esquire. Lady Gaga – last year’s newstand favorite – flopped on her non-made-up face, gracing the front of Harper’s third worst-selling issue of the year. But Mila Kunis caught runaway success, boosting a GQ top-seller. She even turned the Timberlake effect around; their shared cover of Elle was one of the publication’s hottest. Kind of surprising, since Friends with Benefits was nowhere near warm.
But who sold the most mags? That honor goes to some trusted glossy stand-by’s. SJP helped ring up sales for Elle, Vogue, and Marie Claire; Heidi Klum had pages turning for Glamour and Lucky readers; and Jennifer Aniston looked the same as she did in 2007, making everyone revert to their post-Friends nostalgia and buy her covers all over again.
And why reinvent the wheel, right? Because in the world of magazines, it’s perpetually the year two-thousand-something: your party-throwing skills need polishing, those extra pounds need shedding, and the men in your life need to be buttered up with sex before you tell them anything important. Oh yeah and also? You need to be less stressed. Got that? Don’t worry if you don’t. They’ll be reminding you next month, too.
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