Alcohol FOOD AND TRAVEL

Heineken’s Design Your Own Six-Pack

Written by Shannon

How will you customize your six-pack?

Why not personalize one of the most cherished of possessions, the six-pack of beer?  Heineken is doing just this in Ireland with a NikeID-for-beer type of application. Just one more reason to hop the pond this summer.

The application lets users pick out a bottle design, put a personal message on it and upload their photo to the label. Sounds pretty awesome, but there is a downside: It will cost you to showoff your design to your friends. Heineken is selling the customized six-pack for $36.

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via AdWeek.

About the author

Shannon

Shannon is a 22-year-old Floridian currently studying PR at the University of South Florida. Her obsessions include: finding the newest fitness trend (currently Physique 57 DVDs), keeping up with the latest celebrity gossip, and her American Eagle stretch jeans. When she has some free time that doesn't include studying for one of her many exams, she enjoys hanging with her friends and family, going to Disney World, shopping, and eating good food. Follow her on twitter @ShannonDormer