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Love or Hate? Nike’s New Round Booty Ad Campaign

Written by Ashley

“My Butt is Big and Round like the Letter C”

Coming across this new campaign for  Do you find it to be empowering for ladies with a bigger booty? Or do you think that this chick’s booty is… in fact… not that big? Are we still miles behind accepting real women and their body types, when promoting a shoe that tones our ass?  Thinking back to those campaigns that were influential, like Dove’s Campaign for Real Beauty... my thoughts are still mixed.

What do you think?

About the author


a fun-loving, twenty-something living in Brooklyn. She spends most of her time absorbing all the life, tofu and whiskey that NYC has to offer. Her current obsessions? BDG High-waisted leggings, vintage boot shopping in Williamsburg, Katherine Kwei's sling bag and Melanie Marie's two-finger horn ring.


  • I love the add compaign! For the obvious reasons and for legit ones also. When I originally wrote the song it wasnt supposed to be just a funny track. It was a knee jerk response to the one size fits all mentallity of American Pop Culture. It was me trying to tell advertisers that curvy is NOT the alternative but in many cases its the preference. There is one thing that seems a little weird about the campaign though…… The language….. it sounds a little like she is saying she is cursed with a nice butt. THe “that’s just fine” line is not cool. She is not cursed….. she is blessed. Great Add!!!!! Nike is showing once again they are willing to take chances

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