Don’t you want your beauty brands to set a good example?
Sephora recently announced so many innovative upgrades to their brand, any beauty buff would blush– and immediately run to their nearest location to have a peek. So what’s new at our favorite beauty utopia?
Sephora to Go: Sephora to Go puts beauty in the hands of the consumer– literally. This free iPhone app makes me wish (if only for a moment) I were something other than a diehard BlackBerry girl (hint, hint). What does it do?
Scan any product in any Sephora– your iPhone will pull up product information, reviews and in some cases, get-the-look videos.
Today’s Obsession gives us common folk a quick glance at what products Sephora staffers are going gaga over. Better yet? You’ll find Sephora promotions here as well– snag your favorite products on sale without draining your bargain hunting skills.
The Videos feature allows you to watch product demos and get-the-look videos from a well-stocked library– for when cat-eye can’t wait.
Other features allow you to buy products on your phone (Sephora Insiders will still receive points for each purchase), keep track of purchases of the past (in case you forget the name of the killer shade you purchased months ago), and get invited to insider Sephora events (just thinking about the swag bag shivers me timbers).
Download the app at the iTunes store by searching for ‘Sephora.’
Sephora “BeautyTalk“: Sephora takes on social media with ‘BeautyTalk,’ an online portal that allows clients to ask beauty questions, watch video tutorials, and share beauty hauls. The feedback from this social network, along with various studies and loads of research, resulted in the implementation of Sephora’s latest innovation…
