Remember when Buick was just your grandma’s “couch on wheels?” Creative ads and a revamp of the entire car lineup have changed the brand’s identity from frumpy-retirement-mobile to the cool-on-the-go-humans-with-executive-level-jobs set.
They didn’t do it just by getting a makeover- the brand totally embraced it’s old image. Essentially, what happened to Buick is the story of the nerdy girl in high school who ended up ridiculously hot later in life, and then was witty and endearing at the high school reunion. Check it out:
