Diesel Found Their Models on Tumblr

Diesel ad campaign
Written by emilyc

Ever since Nicola Formichetti’s departure from Lady Gaga, he seems to have adopted a new level of tolerance. Looks like all his years of being the stylist to Mother Monster has made him realize that models can come in all shapes and sizes because, well, they were born that way. Now that he’s at Diesel, he has scoured Tumblr in order to discover models for the brand’s latest ad campaign. Because models on tumblr are the best models, #amiright?

“I wanted to find people who reflected the diversity of the creative community today and not just the typical model. I wanted the campaign to showcase a variety of characters, people who are beautiful in their own unique way,” explained Nicola. Scroll down for  a preview of some of the refreshing faces in this fall’s Diesel ads.

Diesel ad campaign

Diesel ad campaign

Diesel ad campaign

Images [via]

About the author


Emily is a New Yorker trapped in a Floridian's body and loves every minute of her big city life. With a major in international business and years of being surrounded by ill-fitting suits and all the wrong shoes, she learned that the importance of fashion needs to be communicated to the world. To her, fashion is on the same level as charity work and feeding hungry children. Emily can be found frolicking the streets of her gayborhood enjoying the off-color humor of the gays.


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