Ever since Nicola Formichetti’s departure from Lady Gaga, he seems to have adopted a new level of tolerance. Looks like all his years of being the stylist to Mother Monster has made him realize that models can come in all shapes and sizes because, well, they were born that way. Now that he’s at Diesel, he has scoured Tumblr in order to discover models for the brand’s latest ad campaign. Because models on tumblr are the best models, #amiright?
“I wanted to find people who reflected the diversity of the creative community today and not just the typical model. I wanted the campaign to showcase a variety of characters, people who are beautiful in their own unique way,” explained Nicola. Scroll down for a preview of some of the refreshing faces in this fall’s Diesel ads.