Hong Kong–based retailer Blanc de Chine—which literally means “White of China”—brings an Eastern elegance to its Fifth Avenue flagship store with fluid architecture and Zen-inspired fashion. The Autumn/Winter collection includes gowns, suits for men and women, “leather silk” jackets and skirts. A series of display cubes that runs the length of the store showcases smaller items like hand-carved, wooden purses; rare, Vicuña scarves; and intricately crafted jewelry.
Each garment is made from the finest cashmere or silk, and to further drive home the store’s harmonious approach to fashion, each piece is tagged with a mini-tutorial on the guiding principles of Blanc de Chine: simplicity, serenity, purity.
Known for its elegance, Blanc de Chine has gained a loyal following from celebrities such as Eva Longoria, Juliette Binoche and Tiger Woods.
The Hong Kong design house is the first international Chinese luxury brand to make an effort in bringing traditional Chinese culture into the modern world. The AW12 collection uses a variety of colors and textures to create an array of looks, from chic daytime wear to glittering evening dresses.
Blanc de Chine traces its footsteps back to its roots, adding refined touches to their timeless classics. Inevitably, things change, people change, in fact, everything changes in the passage of time. Yet, classics last forever. It is this notion of “so ancient, so modern” that shapes the inspiration of the AW12 collection.
Prices range from $500 for accessories to $20,000 for embellished gowns.
The collection is currently available at their New York City Fifth Avenue Blanc de Chine store next week, located at 673 5th Avenue.
Images courtesy of Blanc de Chine