It seems as though everyone I know in fashion is going to some sort of over-priced workout class or running the treadmills at David Barton. We’ve become obsessed with fitness lately. Personally, I choose not to partake in these festivities as I hate to sweat outside of the bedroom. The ladies who used to lunch are now the ladies who go to the gym. These woman don’t want some tacky ass athletic wear, they want something that works with an afternoon trip to Barneys, because luxury athletic wear is a thing.
With movies like The Hunger Games: Catching Fire inspiring woman to get that Katniss body, fitness is on the rise. Not to mention, the workout clothes those tributes wear were on point. The need for clothing that transitions between gym and street is there. Seeing that we’re at a time where we need everything now, luxe athletic wear is starting to rise more than ever before. In fact, this is probably the first time you’ve heard of such fuckery.
Brands like Lucas Hugh, which was actually worn by Katniss in the new Hunger Games movie, charge up to $500 for a jacket to wear to the gym. Why? Because it mixes the need for fashionable outfit to sweat in. These woman don’t want to compromise their “style” for a good workout. The same is said for the first athletic brand to be stocked at Barneys, Live The Process. The brand is all about the girl who goes to that chic yoga studio in TriBeCa and then immediately back to her room at The Mark hotel. The athletic wear is getting more street time than gym time these days. I lost count of the amount of woman wearing running tights out and about these days.
Would you pay upwards of $200 for clothes you’re going to sweat in? Or is this a passing trend?[via]