The Quest for the Perfect Side Braid

Written by Bryce

The messy side braid is one of my fave hair looks ever – it has the ability to transform either freshly washed hair or old, limp hair into a chic and glam do. I recently partnered with Dove® Hair to show women everywhere how easy it is to get the messy side braid at home. Dove® Celebrity Stylist Mark Townsend taught me how to achieve the look in a few simple steps (and under 5 minutes).

Talking perfect side braids with Mark at 9 months preggers… #NBD

I love Dove® Hair’s wide range of products like shampoos, conditioners, treatments and styling products because they really nourish hair, leaving it super soft and smooth that lasts for days. To give you an idea, the messy braid look I created with Mark lasted 2 full days (even after sleeping on it) and looked fab the whole time. I also love that Dove® Hair products nourish hair without weighing it down, and are available everywhere and are so affordable – they’re definitely my go-to recommendation for friends and beauty-obsessors in a pinch!

My fave Dove® Hair product ever (seriously, my medicine cabinet has 3 of these right now) is definitely the Dove® Refresh+Care Invigorating Dry Shampoo. It’s better than the $15 dry shampoo I had been using for years, and is less than 1/3 of the cost. When I’m a bit lazy with unwashed-for-4-days hair, it’s the perfect pick me up at my roots so I can still get away with looking polished and professional.


This post was sponsored but I’m a huge Dove believer and avid user. Working with Mark Townsend to achieve these styles was an absolute dream!

About the author


Bryce Gruber is a Manhattanite mom who can be found jet-setting off to every corner of the globe. She loves exotic places, planes with WiFi, summer clothes, & Sucre brown butter truffles. Bryce's aim is to do to luxury what Elton John did to being gay. Follow her on twitter @brycegruber

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